Listen To A Genius

“Most investors shouldn’t try to time the market.” –Kenneth French, Dartmouth College Professor and DFA Director


Kenneth French is a genius. His groundbreaking research, along with Eugene Fama, led to the three-factor model which is one of the key cornerstones for how we invest money here at Verity Capital.

Check out this 5 minute video where he explains one of the key principles of a successful investment experience- don’t try to time the market. The Difficulty of Timing the Market